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Digital Media Management (DMM), a Keywords Studios company, is a full-service social media agency that specializes in 360 campaigns for the entertainment, games, and consumer brands industries. DMM creates groundbreaking social-first marketing campaigns rooted in innovative strategy, and provides clients with community management, creative, video production, influencer, talent, and performance marketing capabilities.
We are currently looking for a Social Media Analyst to join our team here at DMM. The Social Media Analyst will analyze social media campaign data across various platforms and tools and conduct social listening analyses to measure and support social strategies with data-driven insights. This role will focus mainly on organic social media campaigns, but may tap into paid media from time to time. The ideal candidate is a social media insights guru who works to understand what resonates with end users, drives conversion and retention, and also builds trust.
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Your Impact - Reviews social media campaign performance and produces, visualizes, and analyzes metrics to make recommendations
- Helps source and identify social media trends and makes suggestions on how they can be applied to campaigns
- Dives into user engagement and conversion data to determine the effectiveness of copy and community management tactics
- Develops a strong understanding of project-based audience targets and how we can tap into them
- Researches online fan communities and makes recommendations on how to best engage
- Takes data and observations and uses them to construct detailed reports and visual presentations
- Builds out dashboards that lead to effective campaign reporting and tactical learnings based on social media campaign objectives
- Collaborates closely with the accounts, strategy, partnerships, and creative teams to support their work with data-driven insights
Your Experience - Previous experience in a social media analytics role
- Previous experience working on entertainment industry social media campaigns
- Strong understanding of all social networks, their functionality , and the marketing and digital advertising landscape
- Can provide examples of using social media analytics to increase the performance of a campaign
- Exceptional project management skills with a keen eye for detail
- Experience with creative storytelling, synthesizing channel insights, and the ability to bring consumer data to life for marketing stakeholders
- Experience conducting data analysis including data cleanup & normalization, and developing insights and strategic recommendations based on data analysis
- Digital Media agency experience strongly preferred
Your Availability
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$55,000 - $65,000 a year
The salary range for this role is $55,000-$65,000 a year and is based on experience, responsibilities of the position, subject matter expertise and is location specific.
We also know how important benefits are to your overall compensation package and take them seriously. Work/life balance, health insurance, DEI and training are all an important part of the DMM DNA. (Benefits are dependent on eligibility.)
Benefits:
-DMM pays 100% of the cost for employee medical, dental, and vision premiums, as well as covers 40% of dependent premium costs.
-Employer paid life insurance
-A tax-advantaged health savings account (HSA)
-A 401(k) plan that provides employees with automatic enrollment at 3% of your salary with a full employer match of your first 3% contribution, all fully vested
-Paid family leave
Work/Life Balance:
-Open PTO: DMM offers unlimited vacation, 10 sick days & 5 mental health days
-DMM Fridays: Employees have the opportunity to sign off early and kick-start their weekends at 2pm on Fridays
DEI:
-DMM offers DEI specific training focused on preventing discrimination and harassment in the workplace
-ERGs focusing on diverse perspectives across DMM to promote diversity, inclusion, and shared experiences
-Generous donation match to non-profits of interest to our employees
Training:
-Extensive onboarding that includes working with multiple departments to learn the DMM way
-Frequent trainings on the latest tools and trends and how to optimize them for our clients
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Company culture you ask? Our company culture is casual, fun, and empowering. There is a lot of room for growth in this role! Thatâs right, no glass ceiling and room to learn.
Digital Media Management is an equal opportunity employer. We work together to create a space that fosters diversity and inclusion across race, color, gender, sexual orientation, gender identity/expression, disability, age, national origin, and veteran status. Our diversity strategy is simple: grow a team of creative, innovative, passionate people from varied backgrounds to produce best-in-class digital campaigns.
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