Product Consultant

ABOUT APPLY DIGITAL

Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.

Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group. 

Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.

At Apply Digital, we believe in the “One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes. 

Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference. 

Visit our Careers page to learn how we can unlock your potential.

LOCATION: Apply Digital is hybrid/remote-friendly. The preferred candidate should be based in the Greater Los Angeles area, with working hours that align to PST. This is a hybrid role and requires regular on-site presence at our client's office, at least 3 days a week.

THE ROLE:

We’re looking for a Web Product Consultant to lead the strategy, roadmap, and delivery of our web platforms across sports, media, and entertainment. This role sits at the intersection of fan engagement, content, commerce, and technology, ensuring our websites are engaging, high-performing, and aligned with business goals such as audience growth, monetization, and brand storytelling.

In this role, you’ll collaborate closely with Design, Engineering, Content, Marketing, Data, and Commercial teams to turn fan needs and business objectives into scalable, intuitive digital experiences. You’ll have the opportunity to work with a talented, multidisciplinary team of designers, engineers, and strategists, building digital products that engage fans, drive measurable business impact, and shape the future of sports and entertainment experiences. This is a hands-on, collaborative role where your decisions directly influence the quality of the product and the fan experience, while giving you space to learn, grow, and make meaningful contributions in a dynamic environment.

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RESPONSIBILITIES

• Take ownership of the full product lifecycle for one or more web platforms, including marketing sites, content hubs, and fan-facing event experiences.
• Define and maintain a product vision and roadmap that aligns with business objectives and seasonal content or event schedules.
• Prioritize features and improvements using data, fan feedback, and business impact.
• Partner with content and editorial teams to streamline content creation, publishing, and personalization through CMS-driven workflows.
• Ensure all experiences are intuitive, accessible, and optimized across devices, while balancing innovation with platform stability and performance.
• Write clear product requirements, user stories, and acceptance criteria.
• Collaborate with Engineering and Design on delivery, testing prototypes, and gathering user feedback.
• Manage backlogs, coordinate releases, and track dependencies across teams to deliver features on time and at quality.
• Define success metrics, track performance, and use analytics and experimentation to continuously improve engagement, conversion, and retention.
• Serve as the main point of contact for internal stakeholders, communicate progress, clarify priorities, and align teams around shared objectives.

REQUIREMENTS

• 2–5 years of experience as a Product Manager or in a similar role, with ownership of web or digital platforms.
• Familiarity with modern web technologies, CMS platforms (e.g., Contentful), and front-end/back-end trade-offs.
• Experience working in Agile teams and collaborating with cross-functional stakeholders.
• Ability to translate user needs and business goals into actionable product solutions.

• Strong written and verbal communication skills, capable of explaining technical and non-technical concepts clearly.
• Problem-solving mindset, adaptable, and comfortable navigating ambiguity in a fast-paced environment.
• Experience in sports, media, entertainment, or consumer digital products.
• Knowledge of personalization, subscriptions, e-commerce, or advertising-supported models is a strong asset.
• Experience with analytics tools (GA, Adobe, Amplitude, Mixpanel, etc.).
• Exposure to accessibility (WCAG), SEO, and performance optimization is a bonus.
• Experience supporting live events or managing seasonal traffic spikes.

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The salary range for this role is $80,000 - $100,000 USD per year. We conduct regular benchmarking across various roles, similar industries, and levels to ensure fair compensation packages for all. We are committed to acknowledging each individual's unique strengths and contributions while rewarding the value that they deliver to the team.

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LIFE AT APPLY DIGITAL

At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:

Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.

An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.

Generous vacation policy: Work-life balance is key to our team’s success, so we offer flexible personal time offer (PTO); allowing ample time away from work to promote overall well-being.

Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.

Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.

Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.

For more information, visit the Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at careers@applydigital.com.

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