Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We’re looking for a Business Growth Lead to own and execute the growth strategy for our trading products, working closely with Product, Marketing, Data, and Regional teams to drive acquisition, engagement, and retention. This individual contributor role offers immediate ownership with the potential to grow into leading the entire product business line.
Responsibilities
- Own growth strategy & targets: Define KPIs and user/business growth goals for our trading product, Convert; build and execute the roadmap to hit them.
- Drive performance through data: Monitor core dashboards daily/weekly/monthly; identify opportunities, gaps, and risks; translate insights into action plans and measurable experiments.
- Plan and run growth initiatives: Design promotions, campaigns, and lifecycle programs to acquire and retain users; coordinate execution with Marketing and regional teams.
- Partner on product optimization: Work with Product Managers and engineers to improve existing flows and launch new features; use competitor research, user feedback, and data to prioritize impact.
- Own day-to-day business operations: Ensure smooth execution across stakeholders and maintain high-quality delivery from planning to post-launch review.
- Customer-first mindset: Stay highly focused on user satisfaction, retention, and long-term value.
Requirements
- 3-6 years of experience in growth, business operations, or growth marketing in retail-facing fintech, trading, or internet products (trading/brokerage experience is a strong plus).
- Strong understanding of financial products and trading basics; crypto/crypto exchange knowledge preferred.
- Highly data-driven: comfortable owning metrics and running structured experiments; proficient in Excel + SQL (and able to partner effectively with analysts).
- Strong product and business sense with the ability to influence priorities and drive cross-functional execution.
- Creative and hands-on in designing promotions, content/event initiatives, and new growth levers.
- Ownership mindset, excellent communication, and strong stakeholder management; prior product/business ownership is a bonus.
Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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